Scrum and Continuous Flow Optimisation
Explains how Scrum supports continuous flow and agility by prioritising Sprint Goals, Done increments, CI/CD practices, and outcomes over rigid sprint …
Deliver valuable, usable products through iterative learning, customer feedback, and continuous improvement. Align strategy, discovery, and delivery to maximise outcomes and reduce risk.

Product Development is the systematic process of delivering valuable and usable products through iterative learning, customer feedback, and continuous improvement. It encompasses the alignment of strategy, discovery, and delivery to maximise outcomes while minimising risk. This concept is crucial as it enables teams to respond effectively to changing market demands and customer needs, fostering an environment where innovation can thrive.
By integrating practices from Agile, Lean, and DevOps, Product Development promotes a culture of collaboration and transparency, allowing cross-functional teams to work cohesively towards shared goals. It emphasises the importance of understanding customer feedback loops, which inform product iterations and enhancements, ensuring that the end product not only meets but exceeds user expectations.
The long-term, systemic nature of Product Development means that it is not merely about delivering a product but about creating a sustainable framework for ongoing value delivery. This approach encourages teams to embrace experimentation and learning, leading to improved efficiency and effectiveness in product delivery. By focusing on continuous improvement and adaptability, organisations can cultivate resilience and maintain a competitive edge in an ever-evolving landscape. The emphasis on value delivery ensures that every effort contributes meaningfully to the organisation’s strategic objectives, reinforcing the importance of a well-defined Product Development process in achieving long-term success.
Explains how Scrum supports continuous flow and agility by prioritising Sprint Goals, Done increments, CI/CD practices, and outcomes over rigid sprint …
Measuring individual cycle time overlooks team performance and system bottlenecks. Focus on lead time, throughput, and process efficiency to improve …
Approaches to planning incremental and iterative software releases.
Common Goals are a first principle of effective delivery. They align strategy with execution, enabling every decision, every Sprint, and every line of …
Gain practical skills in Scrum, Agile, and DevOps for software development, with hands-on team exercises and preparation for the Professional Scrum …
Explains how a Scrum Master drives team improvement, removes obstacles, and leads organisational change, going far beyond basic facilitation or …
Improve clarity and readiness with Backlog Refinement. Ensure work is well-defined, prioritised, and ready for execution.
Deliver what matters. Shape systems and decisions around customer outcomes, not internal convenience.
Current Value is one of the four key value areas of Evidence‑Based Management. Rather than being a single measure, it comprises a group of indicators …
Learn how an effective backlog guides product strategy, prioritises value, and supports decision-making, rather than serving as a simple list of tasks …
Resilience must be designed into products from the start, not added later. Build systems to detect, contain, and recover from failures, making …
Delaying software releases increases failure risk. Frequent, small releases improve success rates, adaptability, and recovery, as shown by CHAOS …
Stop firefighting late-stage bugs—discover how shifting left saves time, money, and reputation by building quality in from the start. Learn the …
Drive high-quality software development with Acceptance Test Driven Development (ATDD). Define clear, testable acceptance criteria before …
Visualising workflows to identify inefficiencies and optimise value delivery.
Optimising the throughput of work across the value stream to improve speed and reduce bottlenecks.
Automating software testing to improve quality and accelerate feedback loops.
A strategic approach to improving the flow of value through an organisation, optimising efficiency, reducing waste, and aligning work with customer …
Learn how agile metrics like innovation rate, product index, usage index, and version adoption help identify waste and improve ROI by focusing on …
Explores why team autonomy in Scrum must be balanced with alignment to strategic goals, highlighting the role of clear objectives and leadership in …
Validating product value requires releasing features to real users in production, gathering feedback, and measuring usage, satisfaction, and business …
Scaling agile beyond teams to drive enterprise-wide transformation and innovation.
Many organisations misunderstand Product Ownership, treating it as simple backlog management instead of a strategic, accountable role essential for …
Explains how short-lived topic branches in source control improve software quality, enable modularity, speed up integration, and support agile, …
Continuous delivery is achievable for any software, regardless of complexity. Success depends on investment in automation, quality, and process …
Martin is in EST for 6 months and available for hands-on consulting in North America. This month’s spotlight: How tracking estimation accuracy is …
Learn key strategies for building business resilience and continuity, including observability, system decoupling, routine deployments, team …
Explores how technical excellence in Agile development reduces risk, prevents technical debt, and boosts product quality and delivery speed through …
Stop flying blind after release—learn why telemetry is vital to your Definition of Done and how real feedback drives better software, value, and team …
Managing the development, maintenance, and governance of software applications throughout their lifecycle.
Explores how increasing deployment frequency, stable environments, and fast feedback loops improve software delivery, reduce time to market, and align …
Tracking individual cycle time can harm team performance by encouraging task cherry-picking, reduced collaboration, and lower quality, without …
Explores how empowering and engaging diverse software teams boosts motivation, collaboration, and product quality through trust, feedback, skills …
Explains how true quality improvement needs both tools and a culture of safety, using Toyota’s andon cord as a lesson for Agile and Scrum adoption in …
Explains why Sprints are valuable even with continuous delivery, highlighting benefits for planning, feedback, communication, and predictability in …
Explores how Azure DevOps shifted from slow, two-year releases to rapid, continuous delivery, highlighting the benefits of fast feedback, agility, and …
Explains how simplifying complex software and committing to change enables continuous delivery, highlighting the need for cultural shift, resilience, …
Explores why true organisational agility needs more than Agile development, highlighting the importance of continuous delivery, quality, and removing …
Explores why special sprints like Sprint Zero or hardening sprints undermine Agile by delaying work, increasing risk, and reducing continuous delivery …
Hiring an unqualified Scrum Master limits team growth, reduces agility, and hinders value delivery. Effective Scrum Masters drive change, coaching, …
Explains how Kaizen’s continuous improvement principles enhance Scrum and Agile teams, with practical tips for retrospectives, workflow optimisation, …
Explains how DevOps and Agile work together to enable continuous delivery, rapid feedback, and customer value in software development and product …
Learn three key Agile strategies: define clear completion criteria, avoid overcommitting in Sprints, and prioritise backlog refinement for better team …
Learn how effective Sprint planning boosts Agile team performance, with practical workshops, coaching, feedback, and adaptable methods for continuous …
Explores how teaching the reasons behind Agile practices boosts team engagement, collaboration, and continuous improvement, helping teams adapt and …
Using hypothesis-driven approaches to test ideas and validate assumptions in agile workflows.
Learn how to identify authentic agile practices, spot common myths, and understand cultural barriers that hinder true agility in modern software …
Learn how to scale Scrum by tailoring frameworks to your organisation, focusing on dependency management, alignment, and iterative improvement for …
Explains why Story Points are subjective and unsuitable for comparing teams, and highlights objective metrics like throughput and value for measuring …
Learn practical steps to help Scrum teams achieve continuous delivery, clarify business value, integrate feedback, and build empowerment within 90 …
Technical Excellence encompasses engineering practices and methodologies that enhance agility, improve code quality, and enable continuous delivery.
Explains why true agility requires end-to-end automation and short feedback loops, not just Agile teams, to maximise value and efficiency for …
Explains how true self-management in Scrum requires active, disciplined effort from Product Owners, Scrum Masters, and Developers, not chaos or lack …
Throughput is a delivery metric used to inspect how much work is completed per unit of time, enabling analysis of flow efficiency and system …
Explores how frequent code deployments improve code quality, reduce technical debt, enable faster feedback, and support iterative, user-focused …
Explains why burndown charts hinder agile teams, highlighting the pitfalls of detailed upfront planning and advocating for minimal, adaptive Sprint …
Explains how to create, apply, and improve a Definition of Done (DoD) in Scrum to ensure software quality, transparency, and consistent delivery of …
Practical experience is essential for effective Scrum Masters; certification alone is insufficient. True expertise comes from guiding teams, solving …
Guidance for new Scrum teams on building strong foundations, embracing empiricism, Scrum values, continuous learning, and the Scrum Master's role in …
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.

Cognizant Microsoft Business Group (MBG)

Milliman

Qualco

Ericson

Graham & Brown

Trayport

Genus Breeding Ltd

Lean SA

Lockheed Martin

Slicedbread

Xceptor - Process and Data Automation

Deliotte

Higher Education Statistics Agency

Flowmaster (a Mentor Graphics Company)

Teleplan

Boeing

Schlumberger

Workday

Ghana Police Service

Royal Air Force

Nottingham County Council

New Hampshire Supreme Court

Washington Department of Enterprise Services

Washington Department of Transport

Ericson

Freadom

Graham & Brown

SuperControl

Schlumberger

Xceptor - Process and Data Automation