Learn how an effective backlog guides product strategy, prioritises value, and supports decision-making, rather than serving as a simple list of tasks or ideas.
A great backlog isn’t just a list of tasks. It’s a strategic tool for delivering value.
Too many teams treat the backlog as a never-ending to-do list, filling it with requests, features, and ideas without considering their impact. The result? A mountain of work that grows endlessly, losing focus and clarity.
A well-crafted backlog reflects:
If your backlog doesn’t help you make better decisions, it’s just noise. The question isn’t how much you have in your backlog—it’s how much of it actually matters.
What does your backlog say about your product strategy?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Alignment Healthcare
Hubtel Ghana
Schlumberger
Deliotte
Ericson
Slicedbread
Philips
Cognizant Microsoft Business Group (MBG)
Epic Games
Boxit Document Solutions
MacDonald Humfrey (Automation) Ltd.
Kongsberg Maritime
Capita Secure Information Solutions Ltd
Boeing
Lean SA
Xceptor - Process and Data Automation
Trayport
Lockheed Martin
Nottingham County Council
Washington Department of Transport
Ghana Police Service
Royal Air Force
New Hampshire Supreme Court
Washington Department of Enterprise Services
NIT A/S
Healthgrades
New Signature
MacDonald Humfrey (Automation) Ltd.
Slicedbread
Milliman