One of the biggest misconceptions about Agile is that it’s “easier” than traditional approaches. The reality? It’s much harder.
In a traditional model, you had time—often too much of it. In Agile, you don’t. You need frequent working product. You need to make decisions with incomplete information and still deliver value. You need to embrace uncertainty, but not recklessness.
If you have work that isn’t refined, a deployment process that isn’t within the team’s control, or a team structure that still relies on functional silos—you’re making Agile harder than it needs to be.
True agility demands more discipline, more cross-functional collaboration, and a relentless focus on delivering value. It’s not just a framework; it’s a commitment to excellence.
Are you making Agile work for you, or are you just going through the motions?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Graham & Brown
Epic Games
Alignment Healthcare
Brandes Investment Partners L.P.
Trayport
Lockheed Martin
Workday
Lean SA
Healthgrades
Kongsberg Maritime
NIT A/S
DFDS
Slaughter and May
Philips
SuperControl
YearUp.org
Higher Education Statistics Agency
Big Data for Humans
Washington Department of Enterprise Services
Washington Department of Transport
New Hampshire Supreme Court
Nottingham County Council
Department of Work and Pensions (UK)
Ghana Police Service
MacDonald Humfrey (Automation) Ltd.
Emerson Process Management
Freadom
Lean SA
Jack Links
Brandes Investment Partners L.P.