Highlights the importance of delivering a usable product each sprint in Agile, warning against focusing on process over outcomes and emphasising real value over rituals.
Agile without a usable working product is just expensive theatre.
Yet, so many teams get lost in rituals, Jira tickets, and endless documentation, completely missing the point. Agile is about delivering value continuously—not accumulating unfinished work, endless “technical discussions,” or chasing vanity metrics.
A sprint that doesn’t produce a potentially shippable product is wasted time. A backlog filled with items that never see the light of day is a black hole. And don’t get me started on teams that celebrate velocity without considering whether they’re building anything worthwhile.
The real metric? A usable working product at the end of every sprint. That’s how you mitigate risk, get feedback, and stay relevant in the market. Everything else is noise.
Is your team delivering something usable every sprint, or just running in circles?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Trayport
SuperControl
Workday
ALS Life Sciences
YearUp.org
Milliman
Brandes Investment Partners L.P.
Alignment Healthcare
Qualco
DFDS
Freadom
Graham & Brown
Slicedbread
Cognizant Microsoft Business Group (MBG)
MacDonald Humfrey (Automation) Ltd.
Kongsberg Maritime
Flowmaster (a Mentor Graphics Company)
Higher Education Statistics Agency
Washington Department of Transport
Royal Air Force
Ghana Police Service
Washington Department of Enterprise Services
Nottingham County Council
Department of Work and Pensions (UK)
Boxit Document Solutions
Jack Links
Healthgrades
ProgramUtvikling
Deliotte
Emerson Process Management