Agile without a usable working product is just expensive theatre.
Yet, so many teams get lost in rituals, Jira tickets, and endless documentation, completely missing the point. Agile is about delivering value continuously—not accumulating unfinished work, endless “technical discussions,” or chasing vanity metrics.
A sprint that doesn’t produce a potentially shippable product is wasted time. A backlog filled with items that never see the light of day is a black hole. And don’t get me started on teams that celebrate velocity without considering whether they’re building anything worthwhile.
The real metric? A usable working product at the end of every sprint. That’s how you mitigate risk, get feedback, and stay relevant in the market. Everything else is noise.
Is your team delivering something usable every sprint, or just running in circles?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Boeing
Akaditi
Genus Breeding Ltd
Capita Secure Information Solutions Ltd
Sage
CR2
SuperControl
Schlumberger
Flowmaster (a Mentor Graphics Company)
Slicedbread
Healthgrades
Deliotte
Illumina
Freadom
Lean SA
Hubtel Ghana
New Signature
Qualco
Nottingham County Council
Washington Department of Transport
Ghana Police Service
Royal Air Force
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Qualco
Boeing
Higher Education Statistics Agency
Alignment Healthcare
Cognizant Microsoft Business Group (MBG)
Boxit Document Solutions