AI won’t replace humans. It will replace the work that should never have needed a human.
Copy-pasting data between systems. Processing approval flows. Writing the same report for the fifth time. That’s not where human intelligence belongs.
The companies that thrive will be the ones that let AI take the mechanical and elevate people to do the work only people can do—creative, strategic, empathetic, human work.
If your organisation is panicking about AI taking jobs, maybe the real issue is that it built its success on dehumanising work.
AI is a mirror. What does it reveal about your system of work?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Lockheed Martin
Qualco
Milliman
CR2
Genus Breeding Ltd
YearUp.org
Sage
Freadom
ALS Life Sciences
Bistech
NIT A/S
Teleplan
Big Data for Humans
Cognizant Microsoft Business Group (MBG)
Microsoft
MacDonald Humfrey (Automation) Ltd.
Trayport
Schlumberger
Department of Work and Pensions (UK)
Royal Air Force
Washington Department of Enterprise Services
Ghana Police Service
Nottingham County Council
Washington Department of Transport
Slaughter and May
Qualco
Freadom
Boeing
DFDS
Teleplan