Branch promotion is a relic of slow, manual software delivery.
Modern teams integrate continuously:
This approach makes rollbacks instant—no need for painful cherry-picking. And it eliminates reverse integration, a practice that introduces more risk than it removes.
The best teams don’t manage branches. They manage flow.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Slaughter and May
Genus Breeding Ltd
Xceptor - Process and Data Automation
Bistech
Big Data for Humans
Lockheed Martin
Qualco
NIT A/S
Teleplan
Boeing
Jack Links
Graham & Brown
Alignment Healthcare
Ericson
Boxit Document Solutions
Emerson Process Management
CR2
Microsoft
Department of Work and Pensions (UK)
Ghana Police Service
Nottingham County Council
Washington Department of Enterprise Services
Royal Air Force
Washington Department of Transport
Philips
Ericson
Milliman
Big Data for Humans
Higher Education Statistics Agency
Healthgrades
