Most features don’t deliver value. Short feedback loops and real user input help teams avoid wasted effort by ensuring they build what users actually need.
Do you know what’s worse than fixing a bug? Building the wrong thing in the first place.
The data is clear: Only 35% of features actually deliver value. That means 65% of what teams build is waste—work that never should have been done.
The solution? Shorter feedback loops.
Frequent reviews, real user feedback, and fast iteration cycles keep teams focused on what actually matters instead of churning out features no one needs. If you’re still waiting until “the end” of a sprint to check if something is right, you’re already too late.
Shorten your feedback loops, or prepare to waste time and money on work that never delivers value.
What’s stopping your team from getting fast, actionable feedback?
Data Source: The Chaos Report / Standish Group
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Ericson
Emerson Process Management
Illumina
ALS Life Sciences
Genus Breeding Ltd
Brandes Investment Partners L.P.
Kongsberg Maritime
Slicedbread
Teleplan
Big Data for Humans
Cognizant Microsoft Business Group (MBG)
Jack Links
Slaughter and May
Alignment Healthcare
Healthgrades
Trayport
Higher Education Statistics Agency
NIT A/S
New Hampshire Supreme Court
Royal Air Force
Washington Department of Enterprise Services
Department of Work and Pensions (UK)
Washington Department of Transport
Nottingham County Council
Microsoft
Genus Breeding Ltd
Big Data for Humans
Xceptor - Process and Data Automation
Lean SA
Brandes Investment Partners L.P.
