During a massive flood in London, nearly every datacentre went down.
Except one: Rackspace.
Their backup systems worked. Their power held. They stayed online. When asked why, the CEO didn’t present a whitepaper. He held up a key.
Every month, he walked into the power room and pulled the main breaker. On purpose. Shut the whole thing off. Live test. No excuses.
It was painful. Risky. Uncomfortable. And that’s exactly why it worked.
You don’t build resilience by talking about it. You build it by living through the failure—on your terms, not the disaster’s.
If your systems only work when conditions are perfect, you’ve already lost. If your team has never practised failing safely, they won’t know how to recover when it’s real.
Real resilience is earned through pain. If it’s hard, do it more often.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Xceptor - Process and Data Automation
Alignment Healthcare
Jack Links
Slicedbread
Cognizant Microsoft Business Group (MBG)
Ericson
Freadom
New Signature
Higher Education Statistics Agency
Philips
Flowmaster (a Mentor Graphics Company)
Emerson Process Management
MacDonald Humfrey (Automation) Ltd.
Workday
DFDS
Genus Breeding Ltd
Kongsberg Maritime
YearUp.org
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Ghana Police Service
Washington Department of Enterprise Services
Nottingham County Council
Washington Department of Transport
CR2
New Signature
Slicedbread
Akaditi
Milliman
Lean SA