Explores how Product Owners can drive strategy, maximise value, and lead Scrum teams effectively, highlighting the need for empowerment beyond basic backlog management.
The Product Owner is not a backlog manager.
A great Product Owner is a product strategist, a market expert, and a value maximiser. They don’t just prioritise features—they ensure the team is building the right product in the right way to deliver real business impact.
Yet, many organisations treat the Product Owner role as a glorified business analyst.
A strong Scrum Master doesn’t just facilitate Scrum events; they teach, coach, and mentor the Product Owner to operate like a modern product leader. That includes leveraging customer insights, articulating a strategic vision, and making data-driven decisions.
If the Product Owner is weak, the whole Scrum Team suffers.
Are we empowering Product Owners to lead, or are we just giving them Jira access and hoping for the best?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Bistech
Freadom
Trayport
Alignment Healthcare
Kongsberg Maritime
MacDonald Humfrey (Automation) Ltd.
Emerson Process Management
YearUp.org
Ericson
Lean SA
Healthgrades
Lockheed Martin
Akaditi
Hubtel Ghana
NIT A/S
DFDS
Xceptor - Process and Data Automation
Teleplan
New Hampshire Supreme Court
Ghana Police Service
Royal Air Force
Washington Department of Enterprise Services
Department of Work and Pensions (UK)
Nottingham County Council
Lean SA
Milliman
Philips
Alignment Healthcare
ALS Life Sciences
Kongsberg Maritime
