The Product Owner is not a backlog manager.
A great Product Owner is a product strategist, a market expert, and a value maximiser. They don’t just prioritise features—they ensure the team is building the right product in the right way to deliver real business impact.
Yet, many organisations treat the Product Owner role as a glorified business analyst.
A strong Scrum Master doesn’t just facilitate Scrum events; they teach, coach, and mentor the Product Owner to operate like a modern product leader. That includes leveraging customer insights, articulating a strategic vision, and making data-driven decisions.
If the Product Owner is weak, the whole Scrum Team suffers.
Are we empowering Product Owners to lead, or are we just giving them Jira access and hoping for the best?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Milliman
Teleplan
CR2
Brandes Investment Partners L.P.
Flowmaster (a Mentor Graphics Company)
Emerson Process Management
NIT A/S
Epic Games
Alignment Healthcare
Microsoft
Lockheed Martin
Higher Education Statistics Agency
Cognizant Microsoft Business Group (MBG)
Deliotte
ProgramUtvikling
Xceptor - Process and Data Automation
Trayport
Workday
Washington Department of Transport
Nottingham County Council
Department of Work and Pensions (UK)
Royal Air Force
New Hampshire Supreme Court
Washington Department of Enterprise Services
Qualco
Trayport
Akaditi
CR2
Philips
Milliman
