Frederick Taylor’s legacy is still alive—and it’s not a flattering one.
He told the world that most people couldn’t think for themselves, so we had to break work into tiny, repeatable pieces. That’s why we have titles that mean nothing, bonuses that bribe instead of inspire, and departments that hoard knowledge instead of sharing it.
This wasn’t about helping people grow. It was about making them easier to replace.
Now that AI and automation are exposing just how much of our work is built on cognitive repetition, we have a choice.
Keep pretending this system works.
Or rebuild it around mastery, autonomy, and outcomes.
Most organisations haven’t made the shift. They’re still paying bonuses and calling it motivation. Still promoting titles and calling it progress.
AI isn’t just automating tasks. It’s holding up a mirror.
What does it say about your organisation?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Schlumberger
CR2
Ericson
Healthgrades
YearUp.org
Akaditi
Alignment Healthcare
Xceptor - Process and Data Automation
Epic Games
Microsoft
Sage
Milliman
New Signature
Higher Education Statistics Agency
ProgramUtvikling
Flowmaster (a Mentor Graphics Company)
Brandes Investment Partners L.P.
Emerson Process Management
Royal Air Force
Washington Department of Enterprise Services
Nottingham County Council
Ghana Police Service
Department of Work and Pensions (UK)
Washington Department of Transport
New Signature
Genus Breeding Ltd
Capita Secure Information Solutions Ltd
Lockheed Martin
Higher Education Statistics Agency
Cognizant Microsoft Business Group (MBG)