Frequent software releases reduce risk, enable faster feedback, and help teams adapt to user needs, preventing costly mistakes and improving overall performance.
Frequent releases are not just a technical strategy. They are a survival strategy.
The longer software stays in development without release, the higher the risk of wasted effort. Microsoft learned this lesson with Windows 8, investing six years into a product that failed immediately upon launch. Had they released frequently and adapted to feedback, they could have prevented billions in losses.
DORA research confirms that high-performing teams release more often, recover from failures faster, and cut costs. Frequent releases protect your company from costly missteps by ensuring you are learning from real users.
Are you mitigating risk, or are you waiting to fail?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Deliotte
Cognizant Microsoft Business Group (MBG)
Slaughter and May
ALS Life Sciences
Genus Breeding Ltd
Workday
Akaditi
Capita Secure Information Solutions Ltd
Trayport
Xceptor - Process and Data Automation
ProgramUtvikling
YearUp.org
Alignment Healthcare
Emerson Process Management
Illumina
Flowmaster (a Mentor Graphics Company)
Big Data for Humans
Qualco
Washington Department of Transport
New Hampshire Supreme Court
Ghana Police Service
Washington Department of Enterprise Services
Nottingham County Council
Royal Air Force
Boxit Document Solutions
Emerson Process Management
Slaughter and May
Genus Breeding Ltd
Lockheed Martin
Qualco
