Undelivered software provides no value. Frequent, iterative releases reduce risk, cost, and failure, enabling faster learning and real user impact in software development.
If software is not delivered, it is not valuable.
Many organizations invest months or years building features that never reach users. The longer software remains undelivered, the more risk, cost, and lost opportunity accumulate.
The CHAOS Report shows that long-cycle projects fail far more often than those with frequent, iterative releases. DORA research highlights that high-performing teams release more often, recover from failures faster, and reduce overall costs.
If you are not delivering frequently, you are not learning fast enough. Are you building products or just building assumptions?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Trayport
Higher Education Statistics Agency
Boxit Document Solutions
Healthgrades
Sage
Kongsberg Maritime
MacDonald Humfrey (Automation) Ltd.
Jack Links
Akaditi
Alignment Healthcare
Qualco
Deliotte
Cognizant Microsoft Business Group (MBG)
Capita Secure Information Solutions Ltd
Microsoft
CR2
New Signature
ProgramUtvikling
Washington Department of Transport
New Hampshire Supreme Court
Ghana Police Service
Department of Work and Pensions (UK)
Washington Department of Enterprise Services
Royal Air Force
Slaughter and May
Cognizant Microsoft Business Group (MBG)
Akaditi
Xceptor - Process and Data Automation
Trayport
Philips