Scrum is not an engineering process. It’s a social technology that invites everyone in the organisation into the conversation.
When I trained 147 people at Healthgrades, it wasn’t just Developers and Product Owners. It was the whole engineering department. Because if you want agility, you don’t cherry-pick who learns Scrum. You don’t gate understanding behind job titles. You bring everyone in.
That’s how you break the illusion of command and control. That’s how you expose the assumptions, habits, and dysfunctions that stall delivery.
It’s not enough to say “we do Scrum.” You have to ask: is everyone aligned around how value flows? If not, you’re just playing at agility.
Real change starts when everyone speaks the same language. Is your whole organisation part of the conversation?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Sage
Illumina
SuperControl
Slicedbread
Brandes Investment Partners L.P.
Lockheed Martin
Freadom
DFDS
Kongsberg Maritime
Epic Games
Lean SA
Alignment Healthcare
Teleplan
Slaughter and May
Microsoft
Bistech
Jack Links
Boeing
Washington Department of Enterprise Services
Ghana Police Service
Washington Department of Transport
Nottingham County Council
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Xceptor - Process and Data Automation
MacDonald Humfrey (Automation) Ltd.
Microsoft
Teleplan
Big Data for Humans
Alignment Healthcare