Hiring an unqualified Scrum Master limits team growth, reduces agility, and hinders value delivery. Effective Scrum Masters drive change, coaching, and business alignment.
The fastest way to cripple a Scrum Team? Hire the wrong Scrum Master.
Too many companies mistake the Scrum Master for a process admin. Someone to book meetings, write Jira tickets, and make sure the team follows “the rules.”
That’s not a Scrum Master. That’s an event planner.
The real Scrum Master is a lean-agile practitioner—someone who understands product strategy, DevOps, modern engineering, and team dynamics. They’re a change agent, not a note-taker.
A strong Scrum Master:
A weak Scrum Master? They turn into a Scrum Secretary, maintaining the illusion of agility while the team stagnates.
If you want Scrum to actually work, hire someone who sees Scrum as an enabler of high-performance teams—not just a set of meetings.
Seen this mistake before?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Genus Breeding Ltd
Freadom
New Signature
MacDonald Humfrey (Automation) Ltd.
YearUp.org
NIT A/S
Big Data for Humans
Boxit Document Solutions
Healthgrades
ALS Life Sciences
Epic Games
DFDS
SuperControl
Hubtel Ghana
Higher Education Statistics Agency
Sage
Philips
Graham & Brown
Royal Air Force
Washington Department of Transport
New Hampshire Supreme Court
Department of Work and Pensions (UK)
Nottingham County Council
Washington Department of Enterprise Services
Boeing
Illumina
YearUp.org
Akaditi
Jack Links
Lean SA