The fastest way to cripple a Scrum Team? Hire the wrong Scrum Master.
Too many companies mistake the Scrum Master for a process admin. Someone to book meetings, write Jira tickets, and make sure the team follows “the rules.”
That’s not a Scrum Master. That’s an event planner.
The real Scrum Master is a lean-agile practitioner—someone who understands product strategy, DevOps, modern engineering, and team dynamics. They’re a change agent, not a note-taker.
A strong Scrum Master:
A weak Scrum Master? They turn into a Scrum Secretary, maintaining the illusion of agility while the team stagnates.
If you want Scrum to actually work, hire someone who sees Scrum as an enabler of high-performance teams—not just a set of meetings.
Seen this mistake before?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Capita Secure Information Solutions Ltd
Cognizant Microsoft Business Group (MBG)
Philips
Genus Breeding Ltd
ALS Life Sciences
Lean SA
Schlumberger
Alignment Healthcare
YearUp.org
Teleplan
Lockheed Martin
Workday
Hubtel Ghana
CR2
New Signature
Boxit Document Solutions
Healthgrades
Brandes Investment Partners L.P.
Royal Air Force
Washington Department of Enterprise Services
Nottingham County Council
Department of Work and Pensions (UK)
Washington Department of Transport
Ghana Police Service
Hubtel Ghana
Healthgrades
Akaditi
Sage
ALS Life Sciences
Philips