Supporting multiple versions in production is a hidden tax on engineering teams.
Every version adds:
Reverse integration—back-porting fixes to older versions—is even worse. It creates instability, increases the risk of unintended regressions, and wastes engineering time.
And then there’s branch by customer—the absolute worst-case scenario. Maintaining separate branches for each client is a scaling disaster, guaranteeing technical debt and a painful development experience.
If a team is struggling to keep track of where changes are applied, it’s already a sign that the branching strategy is broken. Standardise, simplify, and move forward—not backward.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
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