When we invented jobs like scanning groceries, packing boxes, or cleaning toilets, we weren’t aiming for dignity. We were optimising output. We engineered these roles to be mindless, repeatable, and replaceable.
That’s not work. That’s industrial subjugation.
Now that robots and AI are taking those jobs, people panic. But ask yourself—are we really mourning the loss of human fulfilment? Or just clinging to broken systems that assumed most people aren’t capable of critical thinking?
This isn’t a threat to humanity. It’s a threat to Taylorism and the lies it told us about what people are for.
Let’s build systems where humans solve problems, think critically, and do meaningful work.
If you’re still designing roles around compliance and repetition, it’s time to rethink what you call “work.”
Are you fighting to preserve the wrong jobs?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
New Signature
Slaughter and May
Alignment Healthcare
Boeing
YearUp.org
Slicedbread
ProgramUtvikling
Philips
Xceptor - Process and Data Automation
Boxit Document Solutions
Genus Breeding Ltd
Ericson
Kongsberg Maritime
Brandes Investment Partners L.P.
Hubtel Ghana
Healthgrades
Teleplan
Flowmaster (a Mentor Graphics Company)
Department of Work and Pensions (UK)
Royal Air Force
Ghana Police Service
New Hampshire Supreme Court
Washington Department of Enterprise Services
Nottingham County Council
Genus Breeding Ltd
SuperControl
Cognizant Microsoft Business Group (MBG)
Sage
Freadom
Trayport