One of the biggest fallacies in software is the belief that you can know everything upfront. That’s why some teams try to carve out “Design Sprints” to feel more in control.
But real product development doesn’t work like that. Discovery is continuous. Ideas evolve. Assumptions break. Value emerges through use.
That’s why Scrum embraces uncertainty. Refinement is your chance to explore future work just enough to be ready, without wasting time planning things that might never happen.
Build just enough design to support delivery. Then deliver. Get telemetry. Learn. Repeat.
If you’re spending more time designing than delivering, you’re likely optimising the wrong part of the system.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Epic Games
Boxit Document Solutions
CR2
Graham & Brown
Brandes Investment Partners L.P.
SuperControl
YearUp.org
Microsoft
Bistech
Flowmaster (a Mentor Graphics Company)
Qualco
Alignment Healthcare
Xceptor - Process and Data Automation
Emerson Process Management
Workday
Healthgrades
DFDS
Milliman
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Washington Department of Transport
Washington Department of Enterprise Services
Ghana Police Service
Royal Air Force
MacDonald Humfrey (Automation) Ltd.
Alignment Healthcare
Lockheed Martin
SuperControl
ProgramUtvikling
Freadom