Explains how a Scrum Master drives team improvement, removes obstacles, and leads organisational change, going far beyond basic facilitation or meeting management.
If you think a Scrum Master is just a facilitator, you’re missing the point.
A Scrum Master is accountable for enabling outcomes, not just running meetings. That means teaching, coaching, and challenging teams to work better. It means removing systemic impediments, shaping organisational change, and ensuring Scrum is applied effectively.
If all a Scrum Master does is schedule events and take notes, they’re a glorified admin—not a change agent.
Scrum isn’t a process to enforce; it’s a social technology for delivering value. And Scrum Masters who treat it as a set of rituals instead of a means for improving how teams work are failing their teams.
What’s the most valuable thing a Scrum Master can do in a day? Hint: It’s not writing meeting minutes.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Graham & Brown
Boeing
Microsoft
Cognizant Microsoft Business Group (MBG)
Teleplan
Slicedbread
Higher Education Statistics Agency
Boxit Document Solutions
Kongsberg Maritime
Jack Links
SuperControl
YearUp.org
Brandes Investment Partners L.P.
Workday
Big Data for Humans
NIT A/S
Lockheed Martin
DFDS
Ghana Police Service
Washington Department of Transport
Department of Work and Pensions (UK)
New Hampshire Supreme Court
Royal Air Force
Washington Department of Enterprise Services
Graham & Brown
MacDonald Humfrey (Automation) Ltd.
Hubtel Ghana
Philips
Workday
Illumina
