Learn why simple branching strategies like GitHub Flow and Release Flow help teams deliver faster, reduce risk, and avoid the pitfalls of complex version control.
Too many teams overcomplicate their branching strategies. The best engineering teams focus on flow, not friction.
Branching models should enable fast delivery, not slow it down. The best approach? Keep it simple:
✅ GitHub Flow – Short-lived feature branches, immediate merges to main, and continuous deployment.
✅ Release Flow – If multiple versions must be supported, fixes go into main first, then cherry-picked into a release branch.
No long-lived branches. No unnecessary merges. No reverse integration nightmares.
Teams that eliminate unnecessary complexity move faster, reduce risk, and deliver value consistently. Stop promoting branches. Start shipping.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
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CR2
Schlumberger
Freadom
DFDS
Qualco
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Workday
Lean SA
Akaditi
SuperControl
Jack Links
Higher Education Statistics Agency
Deliotte
YearUp.org
Kongsberg Maritime
Philips
Flowmaster (a Mentor Graphics Company)
Sage
Royal Air Force
Washington Department of Transport
Washington Department of Enterprise Services
Nottingham County Council
Ghana Police Service
New Hampshire Supreme Court
Bistech
Big Data for Humans
Akaditi
Illumina
Workday
Cognizant Microsoft Business Group (MBG)
