Too many teams overcomplicate their branching strategies. The best engineering teams focus on flow, not friction.
Branching models should enable fast delivery, not slow it down. The best approach? Keep it simple:
✅ GitHub Flow – Short-lived feature branches, immediate merges to main, and continuous deployment.
✅ Release Flow – If multiple versions must be supported, fixes go into main first, then cherry-picked into a release branch.
No long-lived branches. No unnecessary merges. No reverse integration nightmares.
Teams that eliminate unnecessary complexity move faster, reduce risk, and deliver value consistently. Stop promoting branches. Start shipping.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Jack Links
Brandes Investment Partners L.P.
Hubtel Ghana
Sage
Ericson
MacDonald Humfrey (Automation) Ltd.
Schlumberger
Philips
Milliman
Capita Secure Information Solutions Ltd
ALS Life Sciences
Big Data for Humans
Trayport
Lean SA
Teleplan
DFDS
Bistech
Freadom
Washington Department of Transport
New Hampshire Supreme Court
Department of Work and Pensions (UK)
Nottingham County Council
Royal Air Force
Ghana Police Service
ProgramUtvikling
Akaditi
Xceptor - Process and Data Automation
Freadom
NIT A/S
SuperControl