When you scale Scrum, the challenge isn’t just delivery—it’s coherence. UX is a great example. Left unchecked, each team reinvents the wheel, creates inconsistent interactions, and loses alignment.
The answer isn’t a central UX team doing all the work. It’s a Community of Practice made up of practitioners from each Scrum Team, collaborating to evolve a shared interaction framework. That framework then becomes part of your Definition of Done.
This isn’t about control. It’s about shared ownership and reuse without bottlenecks.
UX coherence at scale is a system design problem. Don’t solve it with more hierarchy. Solve it with better collaboration.
How are your UX practices scaling with your teams?
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
Workday
Boeing
Lockheed Martin
Trayport
Deliotte
Schlumberger
Slicedbread
Epic Games
New Signature
Freadom
ProgramUtvikling
SuperControl
Akaditi
Hubtel Ghana
Philips
CR2
Genus Breeding Ltd
Cognizant Microsoft Business Group (MBG)
Washington Department of Transport
Department of Work and Pensions (UK)
Washington Department of Enterprise Services
Royal Air Force
Ghana Police Service
Nottingham County Council
Slaughter and May
ALS Life Sciences
Slicedbread
Boeing
MacDonald Humfrey (Automation) Ltd.
Capita Secure Information Solutions Ltd