Evidence-Based Management (EBM) is a strategy for improving an organisation’s ability to deliver value by making decisions based on evidence, not opinion. It enables data-informed investment in agility, innovation, and outcomes rather than output.
Too many organisations talk about being agile, but they’re still flying blind. Evidence-Based Management (EBM) is a strategy to fix that. It’s not a framework, a methodology, or a tool. It’s a way to stop pretending we’re improving and start proving it.
EBM gives us a structure for inspecting how well we’re delivering value and where to invest next. It’s built around four key areas:
These aren’t vanity metrics. They’re signals that help leaders make real decisions about where to focus, where to invest, and what to stop doing. You don’t need a prescription. You need clarity, direction, and feedback.
EBM enables an empirical approach to strategic improvement. It’s not about tracking everything. It’s about measuring the right things, at the right time, to drive better outcomes. If you’re not using data to improve how you deliver value, then you’re not doing agility. You’re doing theatre.
If you want to move beyond output metrics and start managing for outcomes, EBM gives you the scaffolding to do that—without pretending there’s a silver bullet. It’s messy. It’s iterative. But it works.
If you've made it this far, it's worth connecting with our principal consultant and coach, Martin Hinshelwood, for a 30-minute 'ask me anything' call.
We partner with businesses across diverse industries, including finance, insurance, healthcare, pharmaceuticals, technology, engineering, transportation, hospitality, entertainment, legal, government, and military sectors.
NIT A/S
Graham & Brown
Workday
MacDonald Humfrey (Automation) Ltd.
Schlumberger
Freadom
Teleplan
Epic Games
Healthgrades
Bistech
Qualco
Ericson
New Signature
Akaditi
Microsoft
Lean SA
SuperControl
Jack Links
Royal Air Force
New Hampshire Supreme Court
Nottingham County Council
Washington Department of Enterprise Services
Ghana Police Service
Washington Department of Transport
Capita Secure Information Solutions Ltd
Healthgrades
Slaughter and May
DFDS
Brandes Investment Partners L.P.
Sage